Opportunity: FairWinds’ client, one of the nation’s largest personal insurance providers, needed to find a way to streamline its domain name portfolio in order to optimize its brand visibility online as well as to increase overall brand-protection. The client counts on its website to inform and interact with current and potential customers; therefore, ensuring the […]
Insurance Provider Recovers $1M in Lost Revenue and Fees Read More »
Opportunity: One of FairWinds’ clients, the manufacturer of one of the world’s best-selling liquors, found itself struggling to protect its brands from cybersquatting without having to spend an overwhelming amount of time and resources to do so. Non-company related third parties are often responsible for many of the most valuable brand-related domain name registrations. The
Premium Spirits Company Efficiently Battles Cybersquatting Read More »
Opportunity: FairWinds’ client, a leading provider of satellite-based television services, needed to work on developing a more robust domain name program that would allow it to adapt and improve as the landscape evolves. A flexible and current domain name portfolio is crucial towards maximizing a company’s domain name program’s effectiveness, taking into account the constantly
Satellite TV Provider Protects Customers by Domain Recovery Read More »
In November 2008, FairWinds Partners, LLC (FairWinds) released a preliminary case study on the work it had done to revamp Verizon Communication’s (Verizon) domain name strategy. Now, in 2012, a new analysis of Verizon’s website analytics has revealed that this FairWinds-designed strategy has had an even bigger impact on Verizon’s business than FairWinds originally projected.
Verizon – Keeping Domain Name Portfolio Lean & Effective Read More »
Opportunity: Not all companies have the time, experience or resources to manage their domain name programs. This was the case for one of FairWinds’ clients, a leading provider of document technologies products and services. This client looked to FairWinds to provide the advice and guidance needed to more fully realize the power of the domain
Leading Tech Company Improves Online Brand Presence Read More »
Opportunity: FairWinds’ client, one of the world’s leading premium spirits companies, needed help managing its domain name program. Managing an efficient program requires a significant amount of time, experience and resources, which not every company may be able to provide. FairWinds, on the other hand, can provide the expert advice and guidance needed to realize
Opportunity: FairWinds’ client, a global 500 financial services firm, had very little presence on major social networks and needed to improve its positioning within the social media sphere. Social media has emerged as one of the best and most important ways for a company to both dispense information and communicate effectively with its consumers. FairWinds’
Global 500 Financial Services Firm Stays a Step Ahead of Username Squatters Read More »
Is your team or outside counsel: Exploring approaches to mark-infringing domain name reclaim? Newly considering filing domain name complaints under the Uniform Dispute Resolution Policy (UDRP)? Taking stock of unsuccessful UDRP complaints filed in the past? If so, then consider downloading, reviewing, and sharing this new UDRP decisions guide produced by the FairWinds UDRP Team.
Three Significant UDRP Decisions To Review Before Filing A Complaint Read More »
By Yvette Miller What are your New Year’s Resolutions? As your wrap up your year, consider what you still need to do to prepare for 2014, when domain names in new gTLDs will begin to be sold to the general public. Not sure about what the Internet landscape will look like, or how it will
State of the Net for the Week of December 23 Read More »
’Tis the season to not only be jolly but thankful, as well. FairWinds Partners has had an extremely busy, but exciting year, and we are now counting our blessings. As we wind down 2013 and prepare for the New Year, we would like to say thank you to our fantastic clients, our creative vendors, and
By Steve Levy In one of the shortest UDRP cases I’ve ever seen, LivingSocial was able to reclaim the domain name officiallivingsocial.com, represented by yours truly. We submitted the complaint to the National Arbitration Forum (NAF) against a respondent named Amber Robinson. LivingSocial’s argument revolved around the fact that the domain name was being used
By Yvette Miller The multistakeholder community’s response to ICANN’s Novemeber 17th announcement of its Panel on the Future of Global Internet Cooperation was to create a working group, which is now gaining its footing and defining its mission and scope. This Internet Governance working group, which is comprised of multiple constituencies in the ICANN model,
State of the Net for the Week of December 16 Read More »