Case Studies

Bacardi – How They Saved $100,000 Annually

Ever typed in a domain name that you thought was what you were looking for but, because of an unlucky guess or a keystroke error, you wound up …

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Domain Name Trademark Protection Saves Company $150K

Opportunity: FairWinds’ client, a leading provider of commercial cleaning, sanitation and hygiene solutions, needed to find a better way to leverage its domain name portfolio and to take …

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Global 500 IT Co. Improves Traffic with Domain Name Management

Opportunity: One of FairWinds’ clients, a Global 500 IT company, needed help remaining proactive about constantly adapting and improving its domain name program. This is a crucial step …

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Fortune 500 Food Company Prioritizes its Domain Name Portfolio, Saves Time and Money

Opportunity: FairWinds’ client, a Fortune 500 food company, realized that it needed to improve the way that its brands and business interests were being presented, positioned, and protected …

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Startup Manages Online Presence with Domain Name Strategy

Opportunity: FairWinds’ client, now one of the leading social commerce companies, was in a unique position. As a relatively young startup, it was experiencing a tremendous rate of …

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Insurance Provider Recovers $1M in Lost Revenue and Fees

Opportunity: FairWinds’ client, one of the nation’s largest personal insurance providers, needed to find a way to streamline its domain name portfolio in order to optimize its brand …

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Premium Spirits Company Efficiently Battles Cybersquatting

Opportunity: One of FairWinds’ clients, the manufacturer of one of the world’s best-selling liquors, found itself struggling to protect its brands from cybersquatting without having to spend an …

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Satellite TV Provider Protects Customers by Domain Recovery

Opportunity: FairWinds’ client, a leading provider of satellite-based television services, needed to work on developing a more robust domain name program that would allow it to adapt and …

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Verizon – Keeping Domain Name Portfolio Lean & Effective

In November 2008, FairWinds Partners, LLC (FairWinds) released a preliminary case study on the work it had done to revamp Verizon Communication’s (Verizon) domain name strategy. Now, in …

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Leading Tech Company Improves Online Brand Presence

Opportunity: Not all companies have the time, experience or resources to manage their domain name programs. This was the case for one of FairWinds’ clients, a leading provider …

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Global Spirits Brand Capitalizes on More Business Opportunities, Cuts Costs and Saves Time

Opportunity: FairWinds’ client, one of the world’s leading premium spirits companies, needed help managing its domain name program. Managing an efficient program requires a significant amount of time, …

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Global 500 Financial Services Firm Stays a Step Ahead of Username Squatters

Opportunity: FairWinds’ client, a global 500 financial services firm, had very little presence on major social networks and needed to improve its positioning within the social media sphere. …

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