Domain Name Strategy & Advisory

Ever typed in a domain name that you thought was what you were looking for but, because of an unlucky guess or a keystroke error, you wound up on a poorly designed site boasting nothing but lists of pay-per-click ads? Some 85% of domain name sites that aren’t being used for content purposes recycle pay-per-click […]

Opportunity: FairWinds’ client, a leading provider of commercial cleaning, sanitation and hygiene solutions, needed to find a better way to leverage its domain name portfolio and to take advantage of more opportunities for brand promotion and protection online, in order to enhance its overall web presence. FairWinds’ solution was to propose an Efficiency Project (“Efficiency”).

Opportunity: One of FairWinds’ clients, a Global 500 IT company, needed help remaining proactive about constantly adapting and improving its domain name program. This is a crucial step towards maximizing a domain name portfolio’s effectiveness, due to the ever-changing nature of the company and the Internet itself. FairWinds understands that companies constantly need to adapt

Opportunity: FairWinds’ client, a Fortune 500 food company, realized that it needed to improve the way that its brands and business interests were being presented, positioned, and protected online. The client had found itself the victim of cybersquatting numerous times and was only registering domain names on a need-by-need basis, indicating its need for an

Opportunity: FairWinds’ client, now one of the leading social commerce companies, was in a unique position. As a relatively young startup, it was experiencing a tremendous rate of growth and needed to develop a robust domain name program that it could constantly adapt and improve as needed. This is crucial for maximizing a program’s effectiveness,

Opportunity: FairWinds’ client, one of the nation’s largest personal insurance providers, needed to find a way to streamline its domain name portfolio in order to optimize its brand visibility online as well as to increase overall brand-protection. The client counts on its website to inform and interact with current and potential customers; therefore, ensuring the

Opportunity: FairWinds’ client, a leading provider of satellite-based television services, needed to work on developing a more robust domain name program that would allow it to adapt and improve as the landscape evolves. A flexible and current domain name portfolio is crucial towards maximizing a company’s domain name program’s effectiveness, taking into account the constantly

In November 2008, FairWinds Partners, LLC (FairWinds) released a preliminary case study on the work it had done to revamp Verizon Communication’s (Verizon) domain name strategy. Now, in 2012, a new analysis of Verizon’s website analytics has revealed that this FairWinds-designed strategy has had an even bigger impact on Verizon’s business than FairWinds originally projected.