gTLD Strategy
Me First
FairWinds Partners — January 4, 2013 Launching a new brand can be tricky, whether you’re a new enterprise making your move onto the global stage or an established ...
Keep Reading
Holiday Cheer, FairWinds Style
FairWinds Partners — December 20, 2012 As a special holiday treat, FairWinds is releasing the next three videos in its new gTLD series. Today’s videos feature FairWinds’ Engagement ...
Keep Reading
And On to the Abstentions
FairWinds Partners — December 18, 2012 The fact that 1,766 new gTLD applications participated in ICANN’s Prioritization Draw held yesterday is interesting for two reasons: first, because such ...
Keep Reading
New gTLD Prioritization Draw Underway
FairWinds Partners — December 17, 2012 The Prioritization Draw for new gTLDs is now well underway. Despite a bit of a rough start with the live stream of ...
Keep Reading
What You Need to Know about the Prioritization Draw, Plus a New gTLD Video Series from FairWinds
FairWinds Partners — December 12, 2012 Today kicks off the sale of tickets for ICANN’s Prioritization Draw in Los Angeles, California. The sale will continue until the morning ...
Keep Reading
New Research to Shape Your New gTLD Plans
FairWinds Partners — December 10, 2012 New gTLDs are on track to begin delegating into the Root Zone as soon as the second quarter of next year. With ...
Keep Reading
Trouble Abroad
FairWinds Partners — December 5, 2012 It can be a scary world out there in cyberspace, even for big companies with ample resources. Just ask the likes of ...
Keep Reading
As the GAC’s World Turns
FairWinds Partners — December 3, 2012 As we mentioned in our last post, GAC Early Warnings came out late last Tuesday night. In total, 39 GAC member countries ...
Keep Reading
GAC Early Warnings Issued
FairWinds Partners — November 21, 2012 As promised, ICANN’s Governmental Advisory Committee (GAC) filed its Early Warnings on individual applications for new gTLDs on November 20. The 242 ...
Keep Reading
Lessons from an Unlikely Place
FairWinds Partners — November 15, 2012 We largely focus on brand owners here on the gTLD Strategy blog – how brand owners will be affected by new gTLDs, ...
Keep Reading
The Most Wonderful Time of the Year
FairWinds Partners — November 13, 2012 UPDATE: ICANN has just posted the presentation for today’s webinar. In those slides, ICANN states that the Prioritization Drawing will take place ...
Keep Reading
Hurricane.Sandy: What Hurricane Preparations Can Teach Us about New gTLDs
FairWinds Partners — October 29, 2012 If you’re anywhere near the East Coast of the U.S. like we are at FairWinds, then you’re likely in the throes of ...
Keep Reading