gTLD Strategy

Betting on the Future: New gTLDs Hold (Vague) Promises of Innovation

FairWinds Partners —  November 29, 2011 When it comes to ICANN’s New gTLD Program, there are a lot of unknowns. Businesses are asking questions about batching, evaluation processes, ...
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Ready or Not

FairWinds Partners —  October 27, 2011 On Monday, ICANN opened the TLD Application System (TAS) Demo, an interactive mock up of a real gTLD application that lets you ...
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Who’s Responsible Here?

FairWinds Partners —  October 14, 2011 By now, regardless of how we may feel about new gTLDs, we all know who was the driving force behind the New ...
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Cutting through the Noise

FairWinds Partners —  October 7, 2011 The driving mission behind the gTLD Strategy blog is to provide brand owners and brand representatives with objective information about new gTLDs ...
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State of Play

FairWinds Partners —  October 6, 2011 One of the biggest questions currently on people’s minds is, so just who is going to apply for a new gTLD? In ...
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The Ups and Downs of Owning a .BRAND gTLD, Part 3: Risks

FairWinds Partners —  September 15, 2011 Today we’ll begin discussing some of the risks associated with applying for and owning a branded gTLD. We’ll wrap up this discussion ...
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Will New gTLDs Get a Higher Education?

FairWinds Partners —  September 7, 2011 A recent post in The Chronicle of Higher Education highlighted the fact that some universities here in the U.S. have opted to ...
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International Security

FairWinds Partners —  August 23, 2011 Early this week, Mashable reported that Nic.ly, the site of Libya’s country-code top-level domain (ccTLD) .LY registry, had been hacked by a ...
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Beyond .BRAND: The Marketing Power of “Aspirational” gTLDs

FairWinds Partners —  August 11, 2011 Right now, approximately five months before ICANN opens the new gTLD application period, many brands are still grappling over the question of ...
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