fairwindsp, Author at FairWinds Partners

Fraud in Financial Services New TLDs Less Prominent than in Other New Generic TLDs

By Josh Bourne Nearly 50 of the new generic Top-Level Domains (gTLDs) launched through ICANN’s New gTLD Program directly relate to the banking industry. While certain financial services new gTLDs such as .BANK and .INSURANCE have been established by their operators as trusted safe-havens with significant vetting and barriers to entry, most financial services industry […]

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Webinar: Using the UDRP to Mitigate Malware Threats

Blog / fairwindsp

By Emily Johns We all know the Uniform Domain Name Dispute Resolution Policy (UDRP) can be a faster and easier way to take ownership of a domain name. Did you know that the UDRP could also help you face the growing security threats such as Fast Flux DNS? Given changes to the broader Internet advertising

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When it Comes to Cybersquatting How Do Canada’s Top Brands Fair?

Blog / fairwindsp

By Josh Bourne We were curious how major Canadian brands were fairing when it came to cybersquatting, so we took a look at how well protected they are in the domain name space. We specifically took a look to see whether their customers are facing navigation challenges or security threats online as a result of

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How Domain Acquisition Can Help the Retail Industry’s Bottom Line

Blog / fairwindsp

By Tim Broughton Maintaining your online brand reputation, share of voice, and online sales is key for any business. Owning the right domain names is a key piece of this successful equation. In this post, we will be examining how domain acquisition of the right domains – both branded and generic – specifically for the

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Is Nominative Fair Use of Domain Names OK For a Business That Is Related to a Brand?

Blog / fairwindsp

By Steve Levy Many of you are familiar with the topic of nominative fair use in domain names. This can often occur when a non-commercial use is made of a mark such as: com for a fan site, or com for a criticism site. Similarly, commercial, for-profit uses of a trademark can be made where

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Cyber Monday 2016: Typosquatting – A Threat to Brands and Consumers

Report / fairwindsp

Executive Summary Many of the largest online retailers are losing significant amounts of traffic and revenue as a result of not owning and properly utilizing domain names that are typographical variations of their primary website(s). Traffic to typo variations of 50 of the most popular internet retail brands alone is worth over $70,000,000 per year.

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The Impact of ICANN’s New gTLD Program on the Domain Name Industry

Report / fairwindsp

In June 2011, the Board of Directors of ICANN authorized the launch of the New gTLD Program, an unprecedented move with unknown potential impacts on internet governance policies, brand protection and marketing practices, and domain name pricing trends. This report, uniquely, examines these areas of impact, offering analysis and insights not found elsewhere. It was

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Bacardi – How They Saved $100,000 Annually

Case Studies / fairwindsp

Ever typed in a domain name that you thought was what you were looking for but, because of an unlucky guess or a keystroke error, you wound up on a poorly designed site boasting nothing but lists of pay-per-click ads? Some 85% of domain name sites that aren’t being used for content purposes recycle pay-per-click

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Domain Name Trademark Protection Saves Company $150K

Case Studies / fairwindsp

Opportunity: FairWinds’ client, a leading provider of commercial cleaning, sanitation and hygiene solutions, needed to find a better way to leverage its domain name portfolio and to take advantage of more opportunities for brand promotion and protection online, in order to enhance its overall web presence. FairWinds’ solution was to propose an Efficiency Project (“Efficiency”).

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Global 500 IT Co. Improves Traffic with Domain Name Management

Case Studies / fairwindsp

Opportunity: One of FairWinds’ clients, a Global 500 IT company, needed help remaining proactive about constantly adapting and improving its domain name program. This is a crucial step towards maximizing a domain name portfolio’s effectiveness, due to the ever-changing nature of the company and the Internet itself. FairWinds understands that companies constantly need to adapt

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Fortune 500 Food Company Prioritizes its Domain Name Portfolio, Saves Time and Money

Case Studies / fairwindsp

Opportunity: FairWinds’ client, a Fortune 500 food company, realized that it needed to improve the way that its brands and business interests were being presented, positioned, and protected online. The client had found itself the victim of cybersquatting numerous times and was only registering domain names on a need-by-need basis, indicating its need for an

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Startup Manages Online Presence with Domain Name Strategy

Case Studies / fairwindsp

Opportunity: FairWinds’ client, now one of the leading social commerce companies, was in a unique position. As a relatively young startup, it was experiencing a tremendous rate of growth and needed to develop a robust domain name program that it could constantly adapt and improve as needed. This is crucial for maximizing a program’s effectiveness,

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Author name: fairwindsp