Author name: fairwindsp

Domain Name Trademark Protection Saves Company $150K

Opportunity: FairWinds’ client, a leading provider of commercial cleaning, sanitation and hygiene solutions, needed to find a better way to leverage its domain name portfolio and to take advantage of more opportunities for brand promotion and protection online, in order to enhance its overall web presence. FairWinds’ solution was to propose an Efficiency Project (“Efficiency”). […]

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Global 500 IT Co. Improves Traffic with Domain Name Management

Opportunity: One of FairWinds’ clients, a Global 500 IT company, needed help remaining proactive about constantly adapting and improving its domain name program. This is a crucial step towards maximizing a domain name portfolio’s effectiveness, due to the ever-changing nature of the company and the Internet itself. FairWinds understands that companies constantly need to adapt

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Fortune 500 Food Company Prioritizes its Domain Name Portfolio, Saves Time and Money

Opportunity: FairWinds’ client, a Fortune 500 food company, realized that it needed to improve the way that its brands and business interests were being presented, positioned, and protected online. The client had found itself the victim of cybersquatting numerous times and was only registering domain names on a need-by-need basis, indicating its need for an

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Startup Manages Online Presence with Domain Name Strategy

Opportunity: FairWinds’ client, now one of the leading social commerce companies, was in a unique position. As a relatively young startup, it was experiencing a tremendous rate of growth and needed to develop a robust domain name program that it could constantly adapt and improve as needed. This is crucial for maximizing a program’s effectiveness,

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Insurance Provider Recovers $1M in Lost Revenue and Fees

Opportunity: FairWinds’ client, one of the nation’s largest personal insurance providers, needed to find a way to streamline its domain name portfolio in order to optimize its brand visibility online as well as to increase overall brand-protection. The client counts on its website to inform and interact with current and potential customers; therefore, ensuring the

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Premium Spirits Company Efficiently Battles Cybersquatting

Opportunity: One of FairWinds’ clients, the manufacturer of one of the world’s best-selling liquors, found itself struggling to protect its brands from cybersquatting without having to spend an overwhelming amount of time and resources to do so. Non-company related third parties are often responsible for many of the most valuable brand-related domain name registrations. The

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Satellite TV Provider Protects Customers by Domain Recovery

Opportunity: FairWinds’ client, a leading provider of satellite-based television services, needed to work on developing a more robust domain name program that would allow it to adapt and improve as the landscape evolves. A flexible and current domain name portfolio is crucial towards maximizing a company’s domain name program’s effectiveness, taking into account the constantly

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Verizon – Keeping Domain Name Portfolio Lean & Effective

In November 2008, FairWinds Partners, LLC (FairWinds) released a preliminary case study on the work it had done to revamp Verizon Communication’s (Verizon) domain name strategy. Now, in 2012, a new analysis of Verizon’s website analytics has revealed that this FairWinds-designed strategy has had an even bigger impact on Verizon’s business than FairWinds originally projected.

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Global Spirits Brand Capitalizes on More Business Opportunities, Cuts Costs and Saves Time

Opportunity: FairWinds’ client, one of the world’s leading premium spirits companies, needed help managing its domain name program. Managing an efficient program requires a significant amount of time, experience and resources, which not every company may be able to provide. FairWinds, on the other hand, can provide the expert advice and guidance needed to realize

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Global 500 Financial Services Firm Stays a Step Ahead of Username Squatters

Opportunity: FairWinds’ client, a global 500 financial services firm, had very little presence on major social networks and needed to improve its positioning within the social media sphere. Social media has emerged as one of the best and most important ways for a company to both dispense information and communicate effectively with its consumers. FairWinds’

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Three Significant UDRP Decisions To Review Before Filing A Complaint

Is your team or outside counsel: Exploring approaches to mark-infringing domain name reclaim? Newly considering filing domain name complaints under the Uniform Dispute Resolution Policy (UDRP)? Taking stock of unsuccessful UDRP complaints filed in the past? If so, then consider downloading, reviewing, and sharing this new UDRP decisions guide produced by the FairWinds UDRP Team.

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