Author name: fairwindsp

Phil Lodico ⬥ 14 October Dinosaur Bar-B-Que is a great barbecue restaurant and blues bar that was first opened by three bikers in Syracuse, NY back in 1983.  Since then, the Dinosaur has expanded, opening up two new joints in Rochester, NY and New York City, and selling its sauces and other products in supermarkets […]

Josh Bourne ⬥ 28 September FairWinds was featured in the CMO Council’s report, “Doing Away with Foul Play in Sports Marketing,” which was published Monday.  The report offers a lot of interesting insights into the issues sports marketers deal with, including counterfeit merchandise, unauthorized ticket sales, online brand hijacking and ambush marketing.  Our piece discussed

Elizabeth Cummings ⬥ 22 September At FairWinds, we tend to talk about domain names a lot. This is no exception. A recent TechCrunch article references a tweet in which Evan Williams, the CEO and co-founder of Twitter (not the bourbon) reveals that he paid just $7,500 for the domain name twitter.com back when the company

Josh Bourne ⬥ 21 September One summer when I was growing up in Wisconsin, my parents took my sisters and me to Door County, the peninsula that juts out into Lake Michigan, just north of Green Bay.  It’s a popular vacation spot, sort of like Cape Cod for Midwesterners.  In Door County there is a

Steve Levy ⬥ 17 September Since 1928 children and adults alike have enjoyed the famous TWIZZLERS brand licorice candy and the brand is the subject of many longstanding trademark registrations. In a UDRP dispute over the domain name twizzler.com, the owner claimed that he intended to use the domain for an Internet-based brain teaser, logic

Samantha Demetriou ⬥ 31 August Royal Pains is a television show on USA about Hank Lawson, a “concierge doctor” working in the Hamptons.  During a recent episode, in addition to dealing with the usual gamut of medical maladies, the characters were also confronted with a case of typosquatting. In the opening scene, Hank’s brother (and

Josh Bourne ⬥ 25 August If and when it comes time for businesses to decide whether to apply for their own gTLD or register domain names in other new gTLDs, one question marketers will have to ask is how they will spread the word about new domain names.  Specifically, how will they persuade Internet users

FairWinds Partners ⬥ 23 August Have you heard?  There’s a new technology making its way to the masses of the Western world: QR codes.  Formerly reserved for the technologically savvy and (let’s face it) slightly geeky, QR codes are now being integrated into mass marketing.  The young and the old, smartphone and “normal” phone users

Josh Bourne ⬥ 19 August Last weekend, I started building a tree fort for my children.  It turned out to be a bigger project than I anticipated, and I only got as far as partially completing the subfloor, which you can see pictured here.  Building around a tree presents some serious challenges in terms of

Josh Bourne ⬥ 16 August I’ve written about domain renewal scams on the blog before, and I came across another one described in a recent NetworkWorld article. Internet Listing Service, a group based in Toronto, sent fake invoices to small businesses, non-profits and individuals.  The invoices, which were designed to look like they had come

Josh Bourne ⬥ 15 September Yesterday I was an in-studio guest for the Kojo Nnamdi Show on WAMU 88.5 American University Radio.  Every Tuesday, Kojo covers different tech-related topics, and yesterday’s show focused on new top-level domain names and what they will mean for Internet users.  Tina Dam, ICANN’s Senior Director of Internationalized Domain Names

Josh Bourne ⬥ 30 July UNICEF appears to be in the market for its own TLD.  The UN organization dedicated to providing humanitarian and development aid to children and mothers in developing countries recently announced a Request for Information from potential vendors to help acquire and operate .UNICEF. Back in October 2009, the Universal Postal