FairWinds Plays Ball

Josh Bourne ⬥ 28 September

FairWinds was featured in the CMO Council’s report, “Doing Away with Foul Play in Sports Marketing,” which was published Monday.  The report offers a lot of interesting insights into the issues sports marketers deal with, including counterfeit merchandise, unauthorized ticket sales, online brand hijacking and ambush marketing.  Our piece discussed the various opportunities and challenges these professionals face in the domain name space, from dealing with cybersquatting and other forms of infringement to the risks and marketing potential of new gTLDs.  The piece is available on our website, and to download the full report, visit the CMO Council’s site. 

Tags: ambush marketing, CMO Council, counterfeit merchandise, cybersquatting, FairWinds, gTLDs, online brand hijacking

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