Author name: fairwindsp

Staking Out Territory: Top 100 Brands and Their Twitter Presence

As Twitter prepares for its hotly-anticipated initial public offering, FairWinds Partners took a look at how the world’s biggest brands use the popular social media platform to build communities and communicate with their fan bases. Of the top 100 global brand name companies, 83 percent own their eponymous Twitter handles and only one has no […]

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Yale Hits the Books, Schools Serial Cybersquatter

Steve Levy ⬥ October 14 A recent UDRP case demonstrates that businesses are not the only ones concerned about protecting their brands and reputations online. Yale University recently filed a complaint with the World Intellectual Property Organization (WIPO) in an attempt to recover the domain name yaleuniversity.com. In this case, the university, widely considered to

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Updates from ICANN

By Josh Bourne In early August 2014, ICANN published a commissioned study from Interisle on domain name collision (covered in more detail in this blog entry here) that put into question the timeline to delegation for a number of applications. This week’s report sets up a path forward for those applications and lifts some –

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Over Half of The Most Innovative Companies Also Invested in New gTLDS

Zane Bundy —  October 8, 2013 The Boston Consulting Group (BCG) released the results of this year’s Most Innovative Companies survey last week.  The survey is conducted by BCG as follows: As in past surveys, the 2013 results reveal the 50 companies that executives rank as the most innovative, weighted to incorporate relative three-year shareholder

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The Latest on GAC Advice

Yvette Miller —  October 4, 2013  ICANN is now allowing applicants for generic-termed top-level domains (TLDs) – unbranded extensions such as .MUSIC or .SHOP – to move forward if applicants are willing to sign the current Registry Agreement (RA) “as is”. But there’s a catch. Because the RA includes a clause that prohibits generic-termed TLDs

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I Came, I Saw, I Ran

Steve Levy ⬥ September 30 Pursuing bad actors who sell counterfeit goods is a major goal for brands looking to protect their reputations. There are, of course, consumers who will actively sacrifice quality for price and pursue counterfeit goods. But while brands need to address this, it’s particularly important to shut down sites that could

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Throwing Tantrums

Josh Bourne ⬥ September 25 From time to time, we have observed that companies can be overzealous in protecting their trademarks, actually damaging their brand as they try to preserve its integrity. The Jessica Alba backed Honest Company may be the latest in that category. The company describes itself as “a trusted source for stylish,

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