By Lauren Tracey Every year the Super Bowl is not only an opportunity for fans to tune in and cheer for their favorite teams, but also for brands to reach millions of Americans with what they hope will be “stand out” ads. For many viewers, the advertisements are more enticing than the game itself. This […]
Campaign-Specific Domain Names Stand out at This Year’s Super Bowl Read More »
By Lauren Tracey One of the many bumps along the road to success for startup businesses is, often after going through the process of choosing a domain name, discovering the ideal .COM domain name is already taken. .COM is an oversaturated Top Level Domain (TLD), so widely used that a company’s desired domain is less
Choosing a Domain Name as Unique as your Startup Read More »
By Emily Johns Tamara Mellon — co–founder of Jimmy Choo and designer of her namesake shoe brand — thinks the fashion industry is going the way of the music industry. In an interview with Racked, the designer examines internet-only, direct-to-consumer luxury fashion brands, including her own, and how they represent an ideological shift within the
The Rise of Direct-to-Consumer Digital Retail and Fashion Read More »