Author name: fairwindsp

R-E-S-P-E-K-T

Josh Bourne ⬥ 19 August This poster caught my eye recently for two reasons.  First was the highlighted letter K, which drew attention to the intentional misspelling of the word “respect.”  Second was the simplicity of the advertising message that included only a slogan and a prominently displayed domain name. Curious to find out what

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Brand Hijacking

Josh Bourne ⬥ 2 July This week, the Wall Street Journal reported on businesses’ struggle to protect their brands on Twitter. Many are concerned about unauthorized uses of their brand name on popular social media sites—Phil recently wrote a post about usersquatting, the uncertainty of harm that usersquatting inflicts and the ambiguity of enforcement mechanisms

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Mistaken Identity

Phil Lodico ⬥ 20 June Anybody who has had a friend sneak onto his or her Facebook profile and change the information knows the heavy reputational damage that can come from being misrepresented on a social media site. But this harmless prank has a much nastier relative: Userquatting.  Similar to cybersquatting, usersquatting is when Internet

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