State of the Net for the Week of August 25

Yvette Miller ⬥ 25 August

Twitter is in the news because it has changed its algorithm for its timelines. According to Re/code, Twitter’s algorithm now “searches for popular tweets in your ‘social graph’,” and then adds them to your timeline. In other words, if “lots of your pals have shown interest” in a tweet by favoriting or retweeting it, it might show up on your timeline.

Re/code notes that Twitter is still working on just how to inform users about the source of each tweet that is produced through this algorithm. Users, on their part, may worry that being associated with a tweet will imply endorsement. For brands, this is another example of how they are beholden to the changing business models of the social media networks they are on, perhaps another example of why there seems to be a trend towards brands gaining more control of their digital real estate.

For Your Radar

September 10: FairWinds UDRP Webinar: Register here

September 18 – 19: INTA’s Internet conference in San Francisco

October 12 – 16: ICANN 51 in Los Angeles

October 29: Nine-Month Contracting Deadline for Applicants with CIRs

July 29, 2015: 18-Month Contracting Deadline for Applicants with CIRs that Request and are Granted the 9-month extension

Public Comment Periods to Consider:

September 9: Comment period closes on the Introduction of Two-Character Domain Names for .SOHU, .IMMO, .SAARLAND, .CLUB

September 14: Comment period closes on the Proposed Bylaws Changes Regarding Consideration of GAC Advice

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