FairWinds Advises Brands on Making the Most of New gTLDs in Managing IP Article

FairWinds Partners —  July 18, 2012

Today, Managing IP published an article that posed the question, “How can I make the most of the potential new gTLDs?” The body of the article featured opinions from three different individuals: a .BRAND applicant, an Intellectual Property lawyer, and a consultant. That consultant was FairWinds’ very own Vice President of Consulting Services, Liz Sweezey.

In her piece, Liz writes that businesses can make the most of new gTLDs by being proactive, realistic and tactical: proactive in building a strategy for their own new gTLDs, determining which new gTLDs to register defensive second-level domains in, and becoming aware of and involved in ICANN strategy; realistic in allocating a sufficient budget to protect their brands and trademarks; and tactical in establishing a set of policies and best practices for registering new domains.

Managing IP is only available with a subscription, but you can read a screen shot of the article here.

TAGS: Managing IP, Online Marketing, Trademark Protection

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