Dose of Reality: ACA’s Domain Name Woes

Josh Bourne ⬥ October 23

The launch of the online portal for the U.S. Patient Protection and Affordable Care Act has been riddled with problems. Unfortunately, those who look for help elsewhere on the web may run into even more problems.

FairWinds Partners surveyed the domain name space and found 22 registered domains that are typos of “Affordable Care Act,” a common shortened version of the law’s formal name. To read more about this review, click through to my article in the Huffington Post:

Presenting accurate information where Internet users are looking for it, especially if those Internet users do not realize what they’re looking for, is so key to a company’s or government’s domain name strategy.

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