gTLD Strategy

Batching: The Decision Process

FairWinds Partners —  April 10, 2012 A few weeks ago, we reported on the new batching process that ICANN had proposed that revolved around giving applications a “secondary ...
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Cracking the SEO Code on Domain Migration

FairWinds Partners —  March 28, 2012 Any business that has undergone a domain name migration can tell you, there are some significant headaches involved. One of the biggest ...
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A Note on Stats

FairWinds Partners —  March 21, 2012 Perhaps it is because there has been so little information out of ICANN about the field of new gTLD applicants that the ...
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The View from Costa Rica: Observations about ICANN’s gTLD Registries Stakeholder Group

FairWinds Partners —  March 14, 2012 People sometimes wonder why ICANN hosts three public meetings annually, and in such varied geographical locations (this year’s meetings will start in ...
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ICANN Answers Questions about Batching. Sort of.

FairWinds Partners —  March 11, 2012 We were not expecting very much new gTLD news to come out of ICANN’s public meeting in Costa Rica, which opened this ...
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Halftime Update on the New gTLD Field: “Dot Brand” in the Lead

FairWinds Partners —  March 5, 2012 In the fall, we wrote a “State of Play” blog post to give readers an idea of what the field of new ...
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April 13, 2012: When the Real Fun Begins

FairWinds Partners —  February 29, 2012 The new gTLD application deadline is approaching fast, with just about six weeks left to submit. From our work at FairWinds, we ...
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Defensive Dilemma

FairWinds Partners —  February 17, 2012 As a gTLD Strategy reader, you know what’s up when it comes to “defensive” new gTLD applications. You know they have nothing ...
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Time on Your Side

FairWinds Partners —  February 9, 2012 The process of thinking through, applying for, acquiring, and launching a new gTLD, in a lot of ways, is not so different ...
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Brave New World

FairWinds Partners —  February 2, 2012 The majority of the advice and guidance we offer brand owners here on gTLD Strategy has to do with the short term: ...
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ICANN Clarifies COI

FairWinds Partners —  December 28, 2011 What are the odds that the same week we decide to run a series about the financial aspects of applying for and ...
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Talking .CHEDDAR Part 2: The Continued Operations Instrument

FairWinds Partners —  December 20, 2011 This week here on the gTLD Strategy blog, we’re going to be talking finance. Specifically, we’ll be breaking down the costs of ...
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