By Lauren Tracey Every year the Super Bowl is not only an opportunity for fans to tune in and cheer for their favorite teams, but also for brands to reach millions of Americans with what they hope will be “stand out” ads. For many viewers, the advertisements are more enticing than the game itself. This […]
Campaign-Specific Domain Names Stand out at This Year’s Super Bowl Read More »
By Taylor Frank The New gTLD topic has proven to be fairly complex one. To date, it has been very difficult to get an accurate read on the adoption of these new platforms. With policy initiatives underway that may result in a second new gTLD application round in 2019-2020, we thought it would be a
New gTLDs in 2018: A Look at the Data Read More »
By Josh Bourne FairWinds Partners recently marked our 300th successful Uniform Domain-Name Dispute-Resolution Policy (UDRP) outcome, bringing our overall success rate to 99.75%. FairWinds has a long history of success when it comes to reclaiming domain names on behalf of FairWinds’ clients. Nearly 400 complaints have been filed on behalf of FairWinds’ clients to-date, a
Milestone Reached: 300 UDRP Victories Read More »
By Josh Bourne Join us for a free webinar on January 16, 2018, to hear from Taylor Frank, Vice President at FairWinds, with regard to recent developments, analysis and trends related to new gTLD usage and adoption. Email us at info@fairwindspartners.com to register! The new gTLD initiative has proven to be fairly complex. To date,
Webinar: New gTLD Usage, Trends & Planning for 2018 Read More »
By Emily Johns On December 6th, Chairwoman of the Article 29 Data Protection Working Party Isabelle Falque-Pierrotin submitted a letter to Cherine Chalaby and Goran Marby of ICANN, expressing — in no uncertain terms — the challenges to and expectations of the organization in light of the impending General Data Protection Regulation (GDPR) law that
How Will GDPR Impact Your Brand In 2018? Read More »
By Josh Bourne 2017 proved to be an eventful year with the United States pulling back from ICANN, the advance of opportunistic practices by bad actors, and innovative uses of new gTLDS from some of the biggest global brands. These three trends should be top of mind as 2018 domain name strategies are considered. Policy
Highlights from 2017 and What to Expect as We Embark on 2018 Read More »
By Abdul Khan According to the Federal Communication Commission (FCC) Chairman Ajit Pai, the Obama era Net Neutrality rules that govern access to the Internet will be repealed on December 14th, 2017. While the impact of this action may take some time to directly impact companies and individuals, the FCC vote could signal an important
Net Neutrality Vote Could Change the Playing Field for ISPs Read More »
For UDRP Panelists, some cases are very straightforward and obvious and it takes very little time to draft a decision. However, every once in a while, along comes a case which should be very straightforward and obvious, but one of the parties just doesn’t quite see it that way. And so it is with a
Why Are You Making Me Do All This Extra Work? Read More »
By Lauren Tracey One of the many bumps along the road to success for startup businesses is, often after going through the process of choosing a domain name, discovering the ideal .COM domain name is already taken. .COM is an oversaturated Top Level Domain (TLD), so widely used that a company’s desired domain is less
Choosing a Domain Name as Unique as your Startup Read More »
By Josh Bourne On November 23, 2016, FairWinds distributed Cyber Monday 2016: Typosquatting – A Threat to Brands and Consumers, a report on how typosquatting impacts 50 of the leading internet retail brands. FairWinds re-evaluated the 2016 dataset for Cyber Monday 2017: Fast Flux DNS and Other Cyber Threats to Brands. The biggest take away
Cyber Monday 2017: Fast Flux DNS and Other Cyber Threats to Brands Read More »
By Emily Johns Tamara Mellon — co–founder of Jimmy Choo and designer of her namesake shoe brand — thinks the fashion industry is going the way of the music industry. In an interview with Racked, the designer examines internet-only, direct-to-consumer luxury fashion brands, including her own, and how they represent an ideological shift within the
The Rise of Direct-to-Consumer Digital Retail and Fashion Read More »
By Steve Levy Domain name disputes may now pose more than simply a risk to one’s brand reputation. Rather than merely inputting a typo of your favorite brand and winding up at a pay-per-click website, a more sinister exploit called fast flux DNS is gaining ground among cybersquatters. What is Fast Flux DNS? With fast
How Fast Flux DNS is Hurting Brands and How It Could Affect UDRP Read More »