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Domain Name Strategy & Advisory Services
FairWinds’ Domain Name Strategy & Advisory Services are designed to improve clients' domain name portfolios and strengthen their overall domain name programs, all with the ultimate goal of maximizing the return on investment of clients’ domain name holdings.
gTLD Strategy Services: Top Level Solutions
FairWinds’ Top Level Solutions bring together the best minds and most experienced experts to develop and execute on the most effective strategies for our clients to succeed in the new gTLD space. We fully integrate our clients’ new gTLD goals with their existing domain name programs and digital strategies, regardless of whether they applied for new gTLDs, to optimize their online presence in the newly expanded domain name space.
Strategy & Marketing Assessment of Round Two (S.M.A.R.T.)
Be prepared when the second application period for .BRANDs and other gTLDs begins. Should your company apply for a new gTLD in the second application period? With the S.M.A.R.T. gTLD Service, you can find out whether owning and operating a new gTLD makes sense for your company.
Domain Name & Username Recovery Services
FairWinds' experienced team of digital experts and seasoned attorneys has worked to develop best-in-class Domain Name & Username Recovery Services that use a variety of tactics to maximize the chance of successfully recovering valuable assets on behalf of our clients.
FairWinds Advisory Brief (FAB)
Our online brand protection service combines human expertise with the advanced technology to turn data into actionable items. Don't let "data overload" ruin your brand protection efforts. Get data-driven, strategic, and actionable recommendations delivered to your inbox.
Domain Name Program Administration
FairWinds' Domain Name Program Administration Services combine domain program management with expert advice and program oversight, providing strategic guidance, recommendations and decision-making support on how best to navigate the domain space.
Social Media Strategy & Portfolio
FairWinds’ Social Media Strategy & Portfolio Services provide clients with advice for optimizing their brand presence across various social media platforms by owning the best usernames.
New gTLD Brand and Trademark Services
FairWinds Partners can help you register your marks with the Trademark Clearinghouse (TMCH) - one of the controls the Internet Corporation for Assigned Names and Numbers (ICANN) has instituted to help ensure the integrity of brands and trademarks.
Domain Name Acquisitions & Divestitures
The value of domain names can be realized through branded and unbranded domain names. The focus of FairWinds Consulting is on branded solutions while DigitalDNA, a FairWinds company, helps clients purchase and sell category-leading unbranded keyword domain names.
Web3/Blockchain Domain Management & Monitoring
NFT domains are a new frontier within the domain name space bringing new risks and opportunities. With limited intellectual property protections, it is critical for brand owners to assess their exposure and take the necessary protective actions in alignment with their business strategy.

Domain names are among the most valuable assets in the world—as the entry points to all direct online interaction, it is no surprise that corporations now seek new ways to better manage and more fully leverage these assets.

Those who want to achieve the best results from their domain name programs partner with the only firm that has the right know how–FairWinds Partners. After all, the difference between a well-run corporate domain program and one that is run poorly could be as great as hundreds of millions of dollars in profit or loss.

FairWinds’ approach to Internet strategy is based on intensive research and solid metrics. On behalf of our clients and the global Internet community, we continuously analyze the online landscape to identify opportunities, balance risks against costs, and achieve goals. Through our efforts, clients and non-clients alike have benefited from our commitment to improving the domain name space.

In order to create an effective domain program, companies must have an in-depth understanding of the Internet landscape and the behavior of Internet users. This is much more than just pairing brand names with TLDs – this is about using the address bar to drive strategic and measurable value. Determining how their business model interacts with each of these factors and knowing the basics enables brands to identify opportunities and risks in the domain name space; perform a cost-benefit analysis; and make smart choices about what names to register and how to use them.

Because the Internet landscape is constantly changing, and a brand’s goals are continually evolving, remaining nimble and adaptable is key. This premise underpins all of our work, ranging from company-specific strategy development to broad Internet policy advocacy.

FairWinds achieves the best results for their partners with the right know-how, based on intensive research and solid metrics.
New gTLD Services
Strategy Development
Proactive Advisory
Domain Name and User Name Recovery
Outsourced Solutions
Domain Name Acquisitions and Divestitures
Advocacy
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