Services
Domain Name Strategy & Advisory
Domain Strategy and Portfolio Services
These services optimize and improve clients’ current domain name portfolios, and provide clients with improved short- and long-term strategies to extract value from their domain name programs.
- Analyzes clients’ domain name portfolios and the digital spaces around their brands, ensuring that every recommendation is custom-tailored to their needs
- Uncovers superfluous and unnecessary domain names to cut, leading to cost savings
- Redirects domain names to better content, improving consumer engagement and conversion rates
- Identifies valuable available domain names to register that will profitably expand clients’ digital reach, helping them connect to more customers
- Identifies and prioritize harmful, third party-owned domain names to recover, protecting clients’ brand image
- Develops best practices and processes for clients’ domain programs, allowing clients to continue to maximize the value of their domain name activities into the future
- Scale and scope is tailored to each client’s needs and budgetary considerations
FairWinds Advisory Brief (FAB)
The FAB provides clients with ongoing targeted, proactive recommendations regarding valuable domain names to help them continue to extract value from their domain names and experience success in the online space.
- Recommends domain names to register that will drive traffic, increasing online revenue through low cost customer acquisition
- Continually monitors the domain space to provide timely alerts and recommendations about important domain names, ensuring that clients never miss an opportunity
- Provides proactive advice, helping clients decrease and avoid cybersquatting
Domain Name Portfolio Optimization Services
FairWinds delivers to clients a naming and domain registration strategy for new gTLDs designed to maximize their ability to reach Internet users while simultaneously protecting their brands and trademarks in the newly expanded space.
- Devises second-level naming strategies in new open, generic-term gTLDs, giving clients the opportunity to participate in and extract value from the new space
- Continually monitors the evolving gTLD space and provides timely updates and advisory services, helping clients continue to enforce and protect their brands as well as capitalize on new and emerging opportunities
- Determines a budget for Sunrise periods, defensive second-level registrations, and proactive second-level registrations, allowing clients to protect and promote their brands at a manageable cost
ICANN Policy & Advocacy Services
FairWinds acts as clients’ eyes and ears within the ICANN community and policymaking process to provide critical updates that will impact clients’ business and domain name programs.
- Advocates for trademark protection and other topics that are important to clients, engaging them in the ICANN process to assure that their interests are not overlooked
- Advises on strategies to become involved in the ICANN process in a meaningful way, giving clients the tools they need to shape the policies that will impact their digital business now and into the future
Contact us to put FairWinds’ experience, as a strategic advisor to over 40 global corporations on matters related to new gTLDs, to work for your company today.