Domain Name Strategy

Josh Bourne ⬥ 20 November A few weeks ago, I wrote about the domain name Nets.com redirecting to a page taunting the Brooklyn Nets and owner Mikhail Prokhorov ...

Josh Bourne ⬥ 31 October Every hurricane season, it’s difficult to predict which storms will cause colossal damage and which will barely register. There is one thing that ...

Josh Bourne ⬥ 31 October Every hurricane season, it’s difficult to predict which storms will cause colossal damage and which will barely register. There is one thing that ...

Josh Bourne ⬥ 22 October The Democratic National Committee has turned to the Internet to take on Mitt Romney’s tax cut promises by launching RomneyTaxPlan.com. The interactive site ...

Josh Bourne ⬥ 22 October The Democratic National Committee has turned to the Internet to take on Mitt Romney’s tax cut promises by launching RomneyTaxPlan.com. The interactive site ...

Josh Bourne ⬥ 12 October Misspelling a domain name is a common mistake. Most of the time you’ll end up on a page that doesn’t resolve or a ...

Josh Bourne ⬥ 5 October At first glance, the Brooklyn Nets appear to have it all, from a shiny new arena to a solid starting five. The team ...

Phil Lodico ⬥ 28 September A new report by Mashable makes it clear that direct navigation to online retail websites is biggest driver of ecommerce sales. According to ...

Phil Lodico ⬥ 28 September A new report by Mashable makes it clear that direct navigation to online retail websites is biggest driver of ecommerce sales. According to ...

Josh Bourne ⬥ 23 September As of earlier this week, luxury retailer Chanel Inc. has filed a massive cyberpiracy and trademark infringement lawsuit against 399 websites hosted on ...

Josh Bourne ⬥ 26 September Most observers probably consider Old Spice’s “Believe in Your Smellf” ad campaign to be a success. In the patented Old Spice tradition kicked ...

Josh Bourne ⬥ 18 September Pinterest, inarguably one of the fastest rising stars of the social media world this year (and the subject of a FairWinds Perspectives study ...