Unintended Consequences: Brands’ gTLD Apps Draw Cybersquatters (and a Tiny Plug from Us)

FairWinds Partners —  July 10, 2012

Here at FairWinds, we take a lot of pride in the services we offer clients around new gTLDs. But traditionally, our services have focused on domain names in existing gTLDs – specifically, advising clients on the best ways to use domains to promote and protect their brands online. This is the major underlying mission of the work we do. That’s why we found it so amusing when we noticed that cybersquatters had begun registering domain names referencing brands’ new gTLD applications. Call it meta-cybersquatting, if you will, squatting on domains that are about…domains. (more…)

TAGS: Cybersquatting, Domain Name Strategy, Dot Brand, UDRP

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