Josh Bourne ⬥ 14 December
Financial website Forexpros.com has purchased Investing.com for $2.45 million and rebranded itself under the new domain name, as TechCrunch reports. The sale of Investing.com makes it the second largest known purchase of a single domain name this year, after CardLab’s $4 million deal for GiftCard.com.
Forexpros, based primarily in Europe and the Middle East, describes its vision for Investing.com as a “one-stop shop for financial traders and investors around the world.” The company looks to use the intuitive, generic domain name to increase traffic and attract Internet users with mostly free content that might otherwise be behind paywalls on competitors’ sites.
The sale of Investing.com ranks as the 26th most expensive domain name sale on record, and it should come as no surprise that the majority of domain name sales that came in above it were for generic terms as well. Of the top 25, only FB.com, purchased by Facebook for $8.5 million in 2010, has a brand connotation, proving that in the world of domain name sales, strong generic domain names continue to nab top dollar.
When used correctly, generic-term domain names can be extremely valuable for companies in terms of branding, traffic, and revenue. Investing.com is already up and running with extensive content, and time will tell whether or not Forexpros’ big purchase will pay off.