Strategy Development

A sound domain strategy is the backbone of a leading domain program. FairWinds provides objective advice and assistance in developing successful domain name programs designed to improve the overall effectiveness and efficiency of clients’ domain name portfolios. It is our job to ensure that our clients own the right set of domain names to adequately protect and promote their business interests online – and not one name more. These programs help to:

• Reduce waste associated with names that have been registered based on past need and past perception of risk
• Increase traffic and improve user experiences through ownership and usage of the right domain names
• Improve the online promotion and protection of trademarks and brand names in a cost-effective manner
• Improve workflow processes to save time, energy and money
• Reduce traffic diversion by understanding what domains, that should be owned, are actually owned by others and are causing harm
• Combat Internet-based fraud and audience diversion