Social Media Brand Protection Strategy and Services

The over 450 social media platforms currently reach an estimated 490 million registered users, meaning that a brand’s presence in this space is a crucial component to its overall findability. Registering the best and most intuitive usernames will enable Internet users to easily access brands, lead to increased engagement between the brand and its consumers, and prevent consumers from potentially being misled by unrelated parties posing as brand owners. FairWinds enables clients to achieve both of these objectives by:

• Identifying the best and most intuitive usernames to connect brands with their target audience across social media platforms
• Prioritizing which names are most crucial to a brand and its overall social media strategy
• Securing available usernames for the brand
• Identifying infringing usernames that have been registered by third parties and prioritizing recovery
• Where feasible, assisting clients in reclaiming third-party owned usernames