Proactive Advisory Services

The ability to constantly adapt and improve a domain program is crucial to maximizing its effectiveness due to the ever-changing nature of business and the Internet. FairWinds provides its clients with the most up-to-date and relevant proactive advice in the form of weekly briefs and on-demand advice. Like a monitoring service in its ability to alert you to names of value, proactive advisory services also advise you on what domain names to own before they are registered by others. Our proactive solutions include:

• Prioritized domain recommendations based on monitoring of the latest international and local news about company and brand programs, promotions and initiatives
• Recommendations to activate and redirect domains that are already owned by the brand owner to the most intuitive, expected content
• Proactive monitoring, identification, assessment, and prioritization of deleting domains
• Strategic advice about how to create and maintain an efficient, targeted domain portfolio