“FairWinds provided us with a clear understanding of domain names and how they can be of strategic benefit to our company. The solutions put forth by FairWinds improved the integrity of our portfolio, and also greatly improved the processes and strategies associated with our program so that we could achieve more through the name space.”
Yvonne Nahin
GAP Inc.
Case Study: GAP Inc.
The Value of Expert, Objective Domain Name Support
The Challenge
GAP Inc. was experiencing many issues that commonly plague corporate domain name programs today. GAP’s portfolio was missing domains of strategic importance but included many extraneous names that did not resolve or did not deliver relevant content. Moreover, its domain name vendor was not ideally suited to fulfill the needs of GAP’s growing online business. The company wanted strategic guidance in running an efficient, cost-effective domain name program that would reach more consumers, improve brand protection and deliver greater value to the company.
The Solution
Through objective, expert advice, FairWinds Partners helped GAP breathe new life into its domain name program. FairWinds offered detailed analysis of GAP’s current portfolio and program, along with strategies and recommendations that reduced unnecessary expenditures, better protected and promoted the company’s brands, and drove more traffic to its sites.
The Results
FairWinds improved the data integrity of GAP’s domain portfolio by 30%, reduced costs by 20% and increased GAP’s domain name usage and reach. These improvements have led to increased traffic conversion on GAP sites, improved customer experiences, and a more unified and consistent approach to domain names within the company. In addition, FairWinds conducted a Domain Name Vendor and Pricing review, which enabled GAP to partner with the right domain name registrar for its needs.
