Case Studies

“Hiring an expert for domain management was a significant move towards more efficiently and cost-effectively handling Xerox processes and issues worldwide. FairWinds is the backbone of a very strong team, offering up-to-the-minute information, recommendations and reliable execution that I have confidence in.”

-Rebecca Berkich, Search Marketing and Domain Manager, Xerox Corporation

“When we recruited FairWinds, they delivered within a short time frame. Key results included a 40% reduction in registrar costs, implementation of a seamless registration process, weekly domain recommendation reports based on our latest brand activities, and up-to-the-minute suggestions to strike when deleting domain name opportunities arise. As a result, we are now implementing a plan for 100% activation across our domain portfolio so we can leverage these assets and get traffic measurements that provide better intelligence about the online behavior of our consumers. We are now better positioned to stay ahead of infringers and properly protect our brands and trademarks on the Internet.”

-Rebecca Heathcote, Digital Marketing Manager, Bacardi Ltd.